Why Video
As people become more price sensitive they are increasingly turning to the internet to research decisions more intensively.
A well-produced promotional video gives you a very powerful tool to captivate and motivate your audience. Unlike static marketing tools, which are limited to words and pictures on a page, you can effectively communicate to your audience what you're talking about and therefore you're much more likely to generate a response.
Video Facts
Video is being found to drive travel and tourism conversion rates and consumers are both familiar with using it and increasingly search out accommodation, destination and activity related video as part of their travel research process.
Hitwise reports that UK traffic to online video increased by 178 per cent between February 2007 and 2008, now accounting for one in every 45 Internet visits.
Statistics show that video drives up to seven times higher response rates that static HTML and with the average UK Internet user now spending 164 minutes online each day the potential of internet video is clear to see. The Internet is no longer niche; it is absolutely mainstream and is challenging and surpassing more traditional media types.
Embedding an eclips film onto your website can boost your search engine ranking. The mantra here - Content is King. Search engines like Google (which values internet video so high it recently bought video sharing website Youtube.com) now rate sites with video and audio content higher than those without and the longer you have video on your website, the better ranking you'll get.
And finally, who can resist the temptation to prove to industry peers that you are well ahead of the game. Most industries have awards; most innovative, best customer service, best web design etc. Including an eclips film on your own website will help you become a leading light within your own industry.