Blackpool catches onto powers of web video marketing
eClips Blog > Blackpool catches onto powers of web video marketing
Blackpool has been making the headlines as it has turned to the internet, social networking and importantly, a YouTube hosted video, to bring in much needed new visitors.
You can watch the 90-second video, which is designed to attract visitors who may have traditionally felt that Blackpool was not for them, below.
The power of internet based video marketing is fast catching on and Eclips Film are very keen that as many local businesses as possible get in their quick to help turn the county into a centre of excellence for web based marketing.
In the promotional video, a couple - a French woman and her English boyfriend - enjoy the town's attractions before ordering Lancashire hot pot in a cafe.
The 90-second-long film, titled Blackpool Je t'aime, is artfully shot and includes images of the town's tower, trams and fairground.
Helen France, director of tourism for Blackpool Council, told the BBC: "Often when we get French visitors - they like to do London, Stratford and Edinburgh and often drop off at a seaside town on the way, and we hope that this will encourage them to come to Blackpool."
About 10 million people visit Blackpool each year and the council wants to swell those numbers even further.
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